Let’s be real. The times are changing. We are living in an ever-evolving musical industry that changes at the blink of an eye. It’s hard to ride the wave at times. Your main goal is to reach as many people as possible so you can be successful. But to what lengths are you willing to go to get a fan? And, when does a fan become an actual fan?
I’ve been quite active on social media over the years. Part of the appeal, especially with Instagram, is that I get to show my creative graphic design side. I mean, that is what I went to school for after all. But I must warn those who are actively engaged in social media to slow it down, limit your hours on your device or a computer. Making meaningful connections are very valuable and that means you need to either get out there and start playing shows, or you need to put out some amazing content on YouTube or IGTV.
In order to get a fan base you need to provide value and give people an experience they cannot turn down. When you gig often, you make real connections that will follow your music on social media and everywhere else. When you provide people with rich content on YouTube, they get to see how you perform and fall in love with your songs even more so they’ll buy your merchandise or go to your show.
The reason I write this is because I’m starting to see too many musicians put too much time into meaningless posts that don’t get them anywhere. I’ve been there myself so I get it. That is why I’m writing to all you aspiring musicians.
Get out of your house. Play a gig, shake a hand, and write the best music you possibly can. “Be so good they cannot refuse you” - Steve Martin
Article by: Sam Hale